Choosing outdoor signage is one of the best things you can do to market your business, but how do you go about it?
In this article, we’ll discuss how to make outdoor signage that really sings, including the things you need to consider when designing your outdoor signage, how to choose which signage is right for your business and where to go for help to make stand-out signage.
Things to Consider When Making Outdoor Signage
Choosing the right outdoor signage for you and your business is crucial if you want to make the most of your marketing budget. Here are some of the most common things our clients need to consider when creating outdoor signage.
Type of Outdoor Signage
The first – and possibly most important – decision you need to make when making outdoor signage to promote your business is the type of signage you would like.
Some of the more popular outdoor signage businesses find success with include:
- billboards
- shopfront signs and A-frames
- window graphics and decals
- illuminated signage
- building and wall signage
- wayfinding signage
Space
Space will often determine the type of signage you choose and how you go about making signage that will stand out. After all, there is no point in choosing a signage solution that will not fit in the space you want it to fill.
Colour & Design
While colour and design is something you can often decide on with the assistance of our professional design team, it is an important consideration you need to make when choosing and creating your outdoor signage.
For instance, bolder colours may stand out in traffic, but it’s no good if that’s not something that will tie in to your existing company aesthetic.
Memorable Call to Action or Catchy Slogan
Having a memorable call to action or catchy slogan will help customers interact with your outdoor signage and, hopefully, get in touch with you or purchase your product. Without a catchy slogan or memorable call to action, you often fail to generate interest and won’t garner the attention you want from your marketing investment.
Location
Location is always important with advertising, no more so than when you are looking to make memorable outdoor signage. If you place your signage in a location not visible to your customer, you’ve wasted valuable time and money.
Budget
Making great outdoor signage is one thing, but if you can’t afford it, there’s no point. That’s why budget is a huge consideration when choosing and making signage that reflects on your business, and how effective your signage will be.
At Wolf Signs, we pride ourselves on creating a variety of signage options for various industries, regardless of your budget.
How Long You Need it To Last
You also should consider how long you need the signage to last when installing it in an outdoor environment. For example, the type of signage you choose will be different if it’s a temporary thing versus a permanent installation.
Material
The material you’d like your outdoor signage made of is something you will need to consider. Some materials aren’t suitable to be used in extreme weather so be sure to discuss this with your consultant.
Where to Go for Assistance with Stand-Out Outdoor Signage
If you want to create a lasting impression with creative outdoor signage, you need to speak to the experts.
At Wolf Signs, we have over 30 years of experience in the signage industry, and have come to know what businesses need from their outdoor signage solutions. Our designers are second to none and will work with you to provide customised options to meet all your requirements.
Get started on making outdoor signage that will be remembered by contacting our Wolf Signs team today.