As signage experts with decades of experience, we’ve seen a lot of advertising signage mistakes in our time.
Here, we’ll talk about the common mistakes people make when choosing signage to advertise their business, product or service, how to be certain you’ll have quality signage that gets customers in the door and when to contact the professionals at Wolf Signs.
Common Advertising Signage Mistakes
For many people – especially those with new businesses and endeavours – choosing advertising signage may seem like the most enjoyable, creative and easy part of setting up your own company.
While we would agree with the process being creative and enjoyable, it’s not necessarily easy. Over the course of our extensive career in advertising and signage, we’ve seen a lot of mistakes (and helped steer our clients away from potential mistakes.
In this section of the article, we’ll discuss some of the most common advertising signage mistakes we’ve seen and how you can avoid them when organising materials for your business.
Choosing the Wrong Signage Type & Materials
With so many different types of advertising and building signage on the market, it can be difficult to know which one would be right for you and your business.
Do you need an illuminated sign, an engraved and powder coated sign, a digital sign or something completely different?
Researching the different types of signage available, what your competitors use and the type of materials preferred for outdoors versus indoors will go a long way to helping you make the right decision when it comes to your signage.
Having Too Much or Too Little Information
Having the right messaging is key when designing or preparing advertising signage for your business.
There’s a delicate balance between having too much and too little information, which is why it’s important to carefully consider what you want your signage to do, and how you want it to function before starting the design process.
If you include too much information on your signage, you risk it overwhelming your customers, not to mention the fact that it may look tacky and unprofessional.
One thing, however, that most businesses benefit from is having a unique, direct call to action that encourages customers to engage with them and open the lines of communication.
Not Checking Spelling
If you’re going to the trouble of designing signage to advertise your business, you want to get it right.
We’ve seen so many businesses come undone due to minor typos and missed spelling mistakes, which is why it’s always important to check the content you feature on your work before sending it to the printers.
Getting Stuck on Colour
Colour and design is one area in which we’ve seen a lot of our potential customers get stuck. Choosing the right colour scheme for your business and product/services, as well as one that will attract attention and look good in your chosen space is key to having the perfect advertising or building signage.
Failing to Measure
If we’ve said it once, we’ve said it a thousand times. When ordering or designing signage, one of the most crucial things you’ll ever do is measuring your space and the signage you want to install before it’s in place.
You might have developed or chosen the most beautiful signage in the world, but it all goes to waste if it doesn’t fit in the intended space.
Forgetting Maintenance
Even the most fuss-free building signage will need to be maintained at some point if you want to be certain it remains looking just as good as the day you installed it.
As such, you need to make sure that, when deciding on the right signage for you, you’re choosing something you are either able to clean and maintain yourself, or arrange for the maintenance to be done by someone else.
Ignoring the Elements
Ignoring the elements is where a lot of people may come undone, particularly when choosing signage with the intention of installing it outdoors.
If this is something you want to do for your business, ensure the signage and the materials you choose are weatherproof and able to withstand the environment in which it will be installed.
Failure to do this may result in your signage not lasting as long as you had anticipated, and your budget blowing out if you then have to invest in more or a different type of signage.
How to Know You’re Getting Quality Signage
One of the reasons business owners often come undone when choosing signage is because they think they can do it themselves.
But in our experience, even the most qualified of business professionals have benefited from consulting design experts. This is because it is one of the only ways you can be certain that the signage you choose is right for your business, quality and will attract customers the way you want it to.
When to Contact Wolf Signs
If you’re in the market for professional, creative signage that will get customers flocking to your door, contact our team at Wolf Signs.
Our design team are experts in the signage industry, and will work with you to develop some of the most innovative signage guaranteed to attract attention. We’ll work closely with you to get to know your business, your customers, how you want the signage to work and even install it so you can be certain you’ve made the right decision.
Ready to get started with advertising or building signage that stands out? Contact our experienced team at Wolf Signs today.