Struggling to choose the right colour signage for your 2024 rebrand? Our experts reveal all you need to know.
The focus of this article will be on things you should keep in mind when choosing colours for your signage, how professional graphic designers can assist you and when to contact our qualified and experienced team at Wolf Signs.
What to Consider When Choosing Colour for Your Signage
Along with the font you choose, the colour of your signage can say a lot about you and your business. It’s why it’s such an important decision.
In this section, we’ll discuss all the things you need to take into account when it comes to choosing the perfect for your signage.
Colour Theory
While you might not be aware of it, colour conveys emotion and is often one of the first things that captures a client’s attention. True, it’s not for everyone and isn’t always strictly correct, it can be helpful to understand when making these important signage decisions.
With society’s views in a constant state of flux and things not quite being as gender specific as they once were, it’s not just about pink for girls and blue for boys. There is a whole range of other primary colours on the wheel for you to explore including:
Let us look into this a little further.
According to colour theory, dark red is bold and may stir up feelings of excitement and energy whereas yellow is usually associated with hope, positivity and caution (as in the case of warnings or road signs). Purple, on the other hand, tends to have a spiritual connection, with an air of creativity and mystery.
Legibility
Legibility is one of the most important factors that come into play when choosing the colour of your signage. After all, you want people to read it, right? As such, you want to choose colours that either complement each other or contrast well.
Avoid colour vibration (where two colours next to each other causes vision to blur) wherever possible. It’s all about managing the level of saturation and contrast, which is something your professional designer can assist with.
Scale & Function
The size and function of your signage is also something you need to pay attention to when choosing the right colour. For instance, a colour that looks great on your building signage may not necessarily be transferable to things like pamphlets, posters and business cards.
Font
The colour of your signage and the font you choose (including the colour of the font you use) is something that needs to be cohesive. This is especially the case when it comes to your customers being able to read it.
While, for example, you might love two different shades of pink, you need to consider if using both of them on your signage is the best option for visibility and memorability.
Consider how the signage will be perceived by your customer and use neutrals to contrast with your brighter, bolder choices.
Too Many Colours
Designing your signage and coming up with a colour scheme that works for you and your business can be really fun, but you don’t want to get ahead of yourself.
Just as you can sometimes go too far and have too many different fonts for your business signage, you can also have too many colours. This makes your signage jarring for the customer, which could cause them to choose another company over your own.
How Professional Designers from Wolf Signs Can Help
If all this seems a little overwhelming, we can help.
At Wolf Signs, we’ve spent the last few decades honing our craft and becoming experts in business signage. We know what works, what doesn’t and how the right font choice can help your advertising make a lasting impact.
When you want professional, colourful signage that will catch the eye, contact our experienced team today.