When it comes to marketing, choosing the types of building signage to advertise your shop front or retail-based business is essential. But with so many different types of building signage around, how do you know which one is right for you?

In this article, we’ll take a look at some of the most effective and innovative types of building signage, how they can work for particular niches and where to go to get the most creative types of building signage in Brisbane.


Types of Building Signage

These days, the types of building signage you choose to advertise your business venture hugely impact how well your business is able to attract customers and ultimately convert sales.

Here are just some of the different types of business signage we’ve found to work well for shopfront or retail businesses, and how with our experience, we can help you make them work for you too.


Fascia & Awning Signage

When you hear the term fascia and awning signage, you’d be forgiven for picturing those banners that warp, fade and tear in the weather.

While the quality of those types of building signage has greatly improved with advancements in technology and the material we use, the fascia and awning signage we’re referring to as a great investment for any number of shopfront-based businesses lies in directly installing your signage onto the awning panels of your business.

Not only does this type of building signage – and the technique we and a number of other signwriters adopt – give your building an unquestionably professional look, you can also play around with different fonts, logos and textures just as you would with any other type of building signage.

The great thing about this type of building signage is that no matter what type of font, style or material you use, there’s no ignoring it. It announces to the world that you are in business and ready to receive their custom.


Retail Shop Front Signs

Retail shopfront signage is another type of business signage that increases visibility.

Used heavily in shopping centres and other retail markets in the form of large window-encompassing decals that are easy to install (and friendly to your budget), retail shopfront signage has a proven reputation for sales conversion in the retail industry.

It’s the reason why shop owners and retail sectors keep returning to the tried and true retail shopfront signage to advertise their business, sales or new ventures.

But just because it’s used widely doesn’t mean you should shy away from implementing this type of business signage in your own venture. In fact, you might say its reliability is one big reason why you should choose this signage to advertise.

With a team of experts like those you’ll have access to at Wolf Signs, we’re skilled in creating some of the most innovative and cutting edge retail shop front signage guaranteed to capture the attention of new customers and convert sales in no time.


Health & Medical Signage

With COVID-19 now almost everywhere in Australia, there’s no more important time for health and medical signage. But how do you stand out from the crowd in implementing this type of building signage?

At a place like Wolf Signs and a team of experienced designers well-versed in new trends and ideas, we believe creativity is key when choosing the right type of building signage, even in the medical and health industries.

Just because the information you have to share is important, it doesn’t necessarily mean you can’t get creative. Think outside the box with an interesting font choice, cute graphics and eye-catching colours and you’ll be well on your way to conveying that vital information you need to.


School Signs

Much like health and medical signage, much of the information conveyed by school signage is of particular importance, whether you’re inviting the community to a P & C meeting, advising of new COVID-19 protocols or simply announcing a Free Dress Day.

It’s all about being bold and direct, but there’s no rule saying that you can’t get creative with it. Why not try an illuminated lightbox sign, LED signs, banners and other types of building signage with a funky layout that can’t be ignored by students, parents or teachers. Make school fun again. Take this as an opportunity to make school fun again with the team at Wolf Signs.


Pylon Signage

We know that there is almost no limit to what you can do with pylon signage. With so many different types of building signage using pylons, why wouldn’t you choose to incorporate this into your marketing and advertising arenas?

Just some of the types of pylon signage we specialise in at Wolf Signs includes:

It’s sleek, modern, and may be just what you’re looking for to advertise your business.


Restaurant & Cafe Signs

What you want to get out of choosing the right type of building signage for your business – no matter what industry you call home – is increased visibility and letting people know you exist. There is, it could be said, no industry who knows this better than the hospitality industry.

Restaurant and cafe signs such as those we’ve helped create need to be big and visually appealing, accessible to foot traffic as well as that on the highway on other roads.

As with all of the other signs in this article, Wolf Signs are experts in creating restaurant and cafe signs that will help you stand out from the crowd.

Together, we can design signage your patrons will be talking about for years to come, helping you maintain a brand that will solidify your reputation.

Of course, these types of building signage are only a few examples of how Wolf Signs can help you market your business, but we hope it’s given you an insight into the importance of types of building signage, and what we can do to help you.

Want  to discuss the best types of building signage for your business with the experts? contact the team at Wolf Signs today.