Heard the term wayfinding signage but don’t quite understand what it is? Then this is the article for you!

Here we’ll provide you with everything you need to know about wayfinding signage including what it is, how it’s used, the types of wayfinding signage, materials you can use for effective wayfinding signage and where to go for professional advice.

Wayfinding Signage: A Definition

Let’s start at the very beginning by defining what wayfinding signage is and how it works. Simply put, wayfinding signage is about helping your customers find their way around your business, whether that’s providing them with more information about access, directions or something else entirely.

You know the kind of thing we’re talking about. You might have even seen it before, for instance the last time you were in a hospital or a shopping centre, directing you to a car park, the nearest toilets or even your favourite cafe.

Does Wayfinding Signage Have Any Special Characteristics?

At Wolf Signs we specialise in creating dynamic, unique wayfinding signage that showcases our client’s personality, just as we do with any other type of signage we offer.

However, that doesn’t mean wayfinding signage in itself is all that unique. There are, in fact, several special characteristics that present themselves in wayfinding signage. This makes it easy to spot.

Some of the special characteristics a wayfinding sign may feature include:

Popular Types of Wayfinding Signage

There are a few popular types of wayfinding signage, which we will break down here, along with some examples:


Directional signage, essentially, is about directing you to where you need to go. It’s simplistic and can take the form of something as simple as “left for the courtyard, right for the dining room” or directories and other keys.


Informational signage is about providing you with information you may require. This may include things such as exits, emergency exits, toilets, hours of operation or where the lifts are located.


Regulatory signage is about telling your customers the rules and regulations they need to follow whilst on your premises. For instance, if PPE is required, where smoking is and isn’t permitted, hazardous substances or if an area is designated as staff only.


Identificational signage is just a fancy way letting you know what’s beyond the door you’ve arrived at. These are things like door plaques and landmarks.

Common Wayfinding Signage Materials

If you really think about it, there’s almost no end to the types of materials you can use for this particular type of signage. But some of the most common are within the realm of:

Where to Go for Assistance

As helpful and fact-driven as wayfinding signage can be, you also want something that is creative, unique to you and high quality. When you choose to work with our expert team at Wolf Signs, that’s exactly what you get.

Our team are experts in their chosen field and will work with you to develop customisable designs that you and your customers will love.

Get started on your wayfinding signage today by contacting the Wolf Signs experts.