Rebranding your business, but don’t know what to do about your signage? This is the article for you.
Here we’ll focus on some of the most important things you need to take into account when rebranding your signage, and when to contact our experts at Wolf Signs.
What to Consider When Rebranding Signage
Organising new signage can be crucial to a business rebrand, but what do you need to take into account when designing the new signage itself? In this section, we’ll tell you.
Memorability
When designing signage – whether as part of a new business or as a corporate rebrand – one of the most important things to take into account is how memorable your signage is.
You want your signage to make an impact, and if it doesn’t, it’s not doing its job. Think bold, think big. First impressions matter and with great signage, you can make the best one.
Colour Palette
When rebranding, colour palette is key. Consider your background and what colours play well with it. For instance, if your building is white, you may want to go for something bold, like black or red. You’d probably stay away from lighter colours like white or a really pale grey, unless that specifically signs into your aesthetic.
Placement
Is your new signage being designed to replace an existing one? Or is it part of a new advertising approach? Where you place the signage can play a large role in the success of your rebrand, the impact of your colours, size and so on.
Function
How your signage will function will also impact on how successful your rebrand is, so it’s something you need to think of when investing money in something like this. This is because it may influence the type of signage you choose.
So if you want it to be seen from the street, you could be looking at building signage, whereas you may just need creative window signage if your office or retail precinct can’t be seen from the road.
Size
Size always matters when it comes to signage, and is especially important if replacing existing signage as part of your rebrand. Do the work, take the accurate measurements and communicate them to your design team if you want your signage to be the best it can be.
Competitors
If your competitors are doing something really cool with their signage, a rebrand is a great opportunity to consider why you aren’t doing something similar.
On the flipside, you don’t want to be too similar. You want to stand out as your own entity so if their main colours are teal and white, maybe avoid those specific shades to avoid confusion.
When to Contact Wolf Signs’ Experts
If you need help with signage in your rebranding venture, there’s no one better to assist you than our professional design experts. We’ve been in the business for years and have the experience to appeal to any number of industries and their customers or clients.
Talk to us today about your signage requirements. Our signage specialists are always on hand to help.